Martha Stewart Wore a $350 Puffer Coat, So I Found 7 Lookalikes

Martha Stewart’s Instagram is the gift that keeps on giving; she’s candid, unabashedly posting thirst traps, and serves us everything from dinner to fashion inspo. And earlier this week, she once again did the latter when she shared a picture wearing Bandolier’s crossbody phone case wallet (again!) with a long, shiny, and ultra-puffy winter coat. “I will never be cold again,” raved Stewart in her ode to the hooded Super Puff puffer jacket from Aritzia, which she said is “warm… light and very very comfortable.” Plus, “it looks good!” 

Of course, this immediately set off a frenzy in the InStyle Slack channel, where I learned that Stewart isn’t the only person to adore the puffed-up winter style. Our fashion writers and editors were quick to share that the long puffer jacket really is that good — one person was even able to withstand 20-degree temps on an hour-long walk thanks to the coat. I was completely sold on it… until I learned that the famous puffer jacket is, unfortunately, slightly out of budget. So I set out to find similar styles and discovered seven lookalike puffer jackets shoppers are obsessed with, starting at $71.

Bernardo Shiny Insulated Puffer Coat

If you love the length and sheen of Stewart’s style, Bernardo’s Shiny Insulated Puffer Coat is a great alternative. This pick features a high-shine finish and hood, and according to customers, it is a “gorgeous” and “great quality coat.” “It is very warm and cozy,” gushed one shopper who said that “every time [they] go out in public, several people compliment” them on the style. And per another person, the length and fit are surprisingly flattering, noting that the coat is “not too puffy” while still being warm enough for cold winter weather.

Tankaneo Hooded Maxi Puffer Jacket

Tankaneo’s puffer jacket boasts that same stylish (and seriously warm) length as Stewart’s coat and is available in six colors. This jacket is made with a down-alternative filling and a wind-proof shell, which has prompted shoppers to call it so warm it “feels like [they’re] in a sleeping bag.” Even a customer from Minnesota was pleased with the jacket, writing that they can comfortably be outside in winter thanks to the “long and cozy” puffer. Plus, the style is “super flattering” and on sale for under $100. What’s not to love?

Lululemon Down-Filled Long Puffer Jacket

It’s shiny, it’s bold, and most importantly, it’s marshmallow-like: Lululemon’s 50 percent-off puffer jacket has it all. Made from a water-repellent fabric that’s “windproof” per one shopper, this down-filled coat features an oversized collar and hood to keep you extra warm in the winter. “The coat did not let in any air during a very windy and cold walk near the ocean,” the same shopper wrote, while another person said that when the polar vortex hit, they were “so happy to be wearing this.” “[It’s] super warm and light. It’s like a cloud to wear,” they raved.

A full-length puffer jacket is a must-have for this season. Shop more styles inspired by Stewart’s jacket (before the next winter storm hits), below.

Amazon Essentials Lightweight Cocoon Puffer Coat

Quince Responsible Down Long Puffer Jacket

Lauren Ralph Lauren Pillow Hooded Jacket

Kenneth Cole New York Memory Puffer Jacket

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